Like education, sport also contributes to the development of individuals and is therefore another target for Ser Educacional Group investments, and the returns have been substantial.
Whether in the state capitals or cities in the interior, the institutions’ involvement in sporting activities begins early, with their coaches working in public and private schools, enabling them to spot youngsters with potential. Outstanding athletes may be granted scholarships ranging from 25% to 100% of tuition.
By sponsoring and partnering with clubs, Ser Educacional has found yet another way of ensuring competitiveness, by giving the group’s athletes the chance to take part in major national competitions, including the Volleyball Super League and the National Basketball League. At local level, it takes part in professional competitions through its own athletic club, founded in 2006.