BRANDBOOK

THE BRAND

ORIGIN OF THE BRAND

THE NAME

The verb TO BE (SER) designates existence and alludes to aspiration, being and belonging.

SER is also an individual, a human being – the only creature gifted with reflective and inventive intelligence.

SER is someone who creates, produces, executes, generates wealth, teaches, learns, shares and communicates.

THE LOGO

Our logo is based on Leonardo Da Vinci’s drawing of Vitruvian Man, synthesized in the five-pointed star, which references the five senses that connect the soul with the material world: sight, hearing, taste, smell and touch. 

THE COLOR

BLUE signals entry into the deepest domains of the spirit and one of its most subtle qualities is aspiration. This color is at the cold end of the spectrum and thanks to its association with serenity and trust, promotes devotion and faith. It is also associated with duty, beauty and ability and its tranquility engenders peace, confidence and pleasant and relaxing feelings. Its fluidity and calming force are attractive features that provoke incite admiration in others.

For more information on the SER EDUCACIONAL brand, access the Brandbook.

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